Erin Pennings uses the REACH Visibility Trajectory™ flexible framework to help founder-led B2Bs and startups solve their marketing challenges so they can delight their audience, create brand awareness, and build momentum to grow their business. Part copywriter and part marketing execution strategist, Erin is the founder and chief copy coach at CopySnacks, where in addition to 1:1 services, she teaches other copywriters and business owners how to write their own website copy in her course, Whomp Whomp to Wow.

Her Zone Of Genius:

Helping other people share their secret sauce with the world.

Her Mission:

I'm on a mission to help business owners create impactful messaging that tells their story so they can empower women to realize the possibilities for their own lives and ultimately build a life that fits their vision.

We asked for title of her autobiography. She replied:

From Whomp Whomp to Wow

Current Offer:

I work with founder-led startups and B2B service businesses who believe in human sustainability and empowering women to succeed, whether through their business or through community work.

A Favorite Testimonial:

”Not only is Erin an incredible wordsmith, but she is a savvy marketer...and a delightful human to top it off. I've worked with her on numerous projects now, and I know when the ball is in her court, the work will be done on time and it will be done well. My clients are all very happy with her work, and I'm happy that she makes me look so good to my clients. Win!”

-Stephanie Hudson Founder, Sweet Tea Marketing and Focus WP

She Collects:

Starbucks Tumblers :)

Her favorite quote:

"One day I woke up and realized that no one was going to build me the life I wanted. I needed to create it myself." -Erin Pennings

Her most-used emoji:
🔥